It’s important more than ever to have a great website with relevant, informative, and engaging content.
The world has changed dramatically, and with it, the way businesses operate and conduct themselves online. It can be wonderful for companies to have access to audiences they never had before. But at the same time, it’s increasingly difficult to capture the attention of a passerby when nearly everyone on earth has access to a world of information right in the palm of their hand.
What helps businesses stand out in 2020 is content that speaks directly to the type of person you want as a client.
Content That Speaks to the Mind and Heart
Gone are the days of keyword stuffing, backlinking, and clunky anchor text for the sole purposes of feeding Google’s algorithm.
The content that works well in 2020 is content that speaks to personal values, deep interests, and a rational mind. It’s detailed, timely, but most of all, it’s helpful.
When you publish high-quality content, it sticks with your audience. And in a world where it takes seeing or hearing about a business seven times before someone takes action, anything that goes above and beyond what is expected will push you ahead of your competition.
Plus, writing top quality online content is a long term investment in marketing. If you have even one piece of content that knocks it out of the park, it can bring visitors to your site for years to come.
Here are just a few of the services that I have been offering for five years that have helped over 50 satisfied businesses.
– Freelance Writing Services –
Whether you need weekly blogs for the next year or just a handful to round out your existing content, I can help. I pride myself on delivering high-quality content that appeals to your consumer based on time, every time.
To view samples of my writing, please visit my portfolio page.
White papers, or lead magnets, are immensely helpful content pieces that are meant to entice your audience to download.
Similarly, pillar content is in-depth writing placed on your website to attract visitors to learn more about your niche. Pillar content is typically an ungated and in-depth guide, case study, how-to, or eBook.
A sample eBook of mine can be found here.
White Papers & Pillar Content
Press releases are an incredibly helpful avenue to get the word out about successes, news, and updates within your business.
Plus, if your news is particularly interesting, it’s likely to get noticed by news outlets, editors, and reporters. And no one has ever said no to positive, free press.
To view some of the press releases that I have written, visit my portfolio page.
Email marketing campaigns, social media copy, and newsletters are a fantastic way to garner further interest in your company.
These are spaces where you can truly let your personality, tone, and values shine. Plus, you can show off what you have to offer and capture the attention of interested buyers.
To see my extensive portfolio, please contact me.
Get Content that Actually Works for You and Your Marketing Goals
There’s far too many ‘blogs’ that exist solely to feed the Google machine. If you’re as tired as I am of seeing absolute nonsense published online, and know the value of professional content, let’s have a conversation.